Branded way-finding signage for the Aviva International Athletics Match in Glasgow
Working direct for sports marketing agency Fast Track, our brief was to design a freestanding double-sided way-finding system to clearly direct members of the public and officials throughout the meeting
At 1.8m high the construction is based upon a steel frame and base to give the necessary weight and rigidity. Lightweight interchangeable graphics panels fixed into a color coded aluminium edge profiles to complete the effect. The design has proved successful with the units being transferred to three different venues forming the Aviva Athletic Series:
Fast TrackAs ever, everything was fine, arrived promptly & looked great.The way-finding towers & the backdrop looked very strong.
