Our work at Elektron maximised a whole range of signage and branding opportunities externally, with the built-up, illuminated letters on the roof of the marketing suite and the large format banners secured to the main towers providing a focal point for this landmark development. Barratt’s outstanding Docklands development comprises three spectacular towers situated just off Aspen Way, close to the 2012 Olympic Village, with stunning balcony views across the Thames towards the Dome and Canary Wharf.
Inside the marketing suite, we worked closely with the Barratt’s creative agency to deliver a complete package of wall mounted signage, fret cut lettering. The centrepiece was a CGI of the three towers applied as wallpaper, using large format printing, to the rear wall of the marketing suite.
The installation team were required to work closely with Barratt’s health and safety advisors to ensure their exacting standards of delivery were complied with at all times.
