Superdry Outlets

Superdry Outlets

Description

Octink brands the new Superdry store at the Bentalls Centre in Kingston Upon Thames, part of a nationwide expansion of stores opening in major cities all over the UK.

Challenge

To achieve maximum brand impact for this iconic fashion retailer, working closely at all times with centre management to ensure minimal disruption and public inconvenience.

Solution

Out of hours installation was necessary to deliver large format digital prints to in excess of 50 metres of prime store frontage. This ‘disruption’ signage providing a huge advertising hoarding and being the precursor to the permanent store branding that will be unveiled once the refurbishment works are complete.