NEO Bankside

NEO Bankside

Image of NEO Bankside

Stunning 3D hoarding

Description

Chosen to partner leading London agency Identity Octink have delivered the stunning three dimensional NEO Bankside hoarding designed by Simon Robertson. NEO Bankside is the flagship development of leading developer Native Land .

Challenge

To deliver a stand out visual advertising hoarding with a clear message to prospective purchasers and passers by in this vibrant district of London on the south bank.

Solution

Vacuum formed metallic PVC panels created a stunning 3D effect, while a series of over twenty five LED light-boxes completed the effect delivering highly visual advertising messages and computer generated imagery. Secondary areas of the hoarding were decorated with large format graphic panels to maintain the core design principles and overall to create a new industry benchmark for an advertising hoarding of this kind.