Seasonal Branding at the London Eye

Seasonal Branding at the London Eye

Description

As the London Eye’s exclusive creative and production agency for large scale event experiences, innovision has commissioned Octink to provide the branding for the Halloween, Christmas, Valentines Day, and now the Easter Bunny event at the Merlin Entertainments London Eye.

Challenge

To identify and decorate all prime branding opportunities on the London Eye site, installed with the minimum of public disruption to this iconic attraction.

Solution

Octink worked on behalf of innovision to deliver the creative designs. Giant vinyl graphics, digitally printed banners, floor graphics together with a variety of cut out shapes, printed bunting and tree wrapsall work to achieve an eye catching and memorable legacy for each of the seasonal campaigns.

Octink do a fantastic job on all the campaigns with everything running extremely smoothly and to schedule. The team is always polite, efficient, responsive and an absolute pleasure to work with. We look forward to working with them again in future.

Project Co-ordinator, innovision

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