Following the success of last summer’s Joe’s Laundrette and “Cityscape” window displays, we were once again commissioned to create elements of visual merchandising to promote their Christmas and Spring designer collections.
Both briefs required a close understanding of the client’s vision for the resulting window displays, utilising our knowledge and creativity to produce hundreds of hand painted plaster cast penguins for the Christmas displays and hand crafted animal cages to support the new Spring Campaigns.
For the Christmas windows, plaster cast penguins were crafted out of wooden moulds with the display effect completed via a series of icebergs router cut from aluminium composite material. And for the Spring Campaign handmade wooden animal houses were carefully constructed with working cage doors all to the exacting specifications of the client. The window displays at each store location were installed overnight to avoid disruption to the day-to-day running of the shops, and in the case of the penguins these were even hand packed and delivered to New York and Paris!
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Hand made Gorilla & Giraffe houses
Animal cages in production
Penguins on display
Plaster cast penguins waiting to be painted
More penguins on display
