Commissioned by Joseph, the internationally-acclaimed fashion house, to deliver a series of ‘standout’ window displays at their flagship store on Fulham Road. Themes included a pop-up Joe’s Laundrette, and a striking ‘Cityscape’ to help promote their latest designer collections.
Working against tight timescales to provide an array of display graphics, including large format prints, window graphics, and intricate props that included fake detergent boxes and backdrops that depicted a whole series of model skyscrapers.
Each window display installation was carried out overnight to cause minimum disruption to the day-to-day running of the shop. We not only met the brief, but offered intelligent solutions to bring the creative window display design to life.
This striking series of window displays have helped to refresh and impress passing retail trade in the fashion heart of Chelsea.
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Joseph store launderette window display
Joseph retail skyscrapers signage
Joseph retail cityscape box signage
Joseph retail window display skyscraper
Joseph - Joe's Launderette window display
Simon Martin Octink“This project has proved interesting and varied and we are thoroughly pleased to have been involved.”
