To deliver a complete way-finding, signage and branding experience for the world’s foremost flower show, attended by 160,000 members of the public, celebrities, Royal Family and world press.
Working closely with the event organisers throughout the build-up and breakdown to plan and implement in excess of 4500 items of signage. Strict compliance with health & safety, working hours and vehicle logistics was required throughout.
Octink assisted the Royal Horticultural Society in meeting its objective to make this year’s Chelsea Flower Show as sustainable as possible. All branding items were collected post event with 93% of the signage which was sent for disposal being recycled with only 3% being sent to landfill.
Main hall's large format banners

Gardening Matters Zone's signage

Hanging large format banners in the main hall

Show gardens signage

Royal Horticultural Society“Octink provided the event branding and signage installation for the Chelsea Flower Show for the first time in 2009. The delivery of the contract and management of the relationship with the Royal Horticultural Society were all exceptional as were Octink’s professionalism, eye for detail and excellent planning skills. ”