Direct to substrate printed graphics to perimeter advertising hoardings at Greenwich Peninsula, the £5 billion regeneration of 190 acres of land led by Lend Lease and Quintain in joint venture as Greenwich Peninsula Regeneration Limited.
To provide a highly visible and positive brand experience that helps build a sense of place during the development phase in a high footfall location next to The O2. The design on the advertising hoarding promoted the vision and aspirations for the Peninsula and focused on office and retail lettings, which was supplied by the appointed design agency.
The result is a striking advertising hoarding that ranges from 2.4m to 5m high in sections, and surrounds one of the most innovative and prestigious developments in London today. The advertising hoarding is printed direct to substrate, an aluminium composite which was ethically purchased through Alcan Composites to ensure minimal lead content. This allows Greenwich Peninsula Regeneration Limited to consider future recyclability through the Octink R3 recycyling process.
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Advertising hoarding at the O2
View of completed hoarding
View of completed hoarding
View of completed hoarding
Greenwich Peninsula Regeneration Limited“Octink provided a first class service, working in close collaboration with our design agency and the quality and colour on graphics was excellent. Their project management and installation crews worked extremely efficiently to a very tight deadline for our office launch event. ”
