Octink News

Our name our way

Moving with the times…

Established in 1961, our business has evolved over the years. Our recent name change, from Allsignsgroup to Octink, reflects a desire to move with the times; to promote bold, intelligent thinking across our entire business and above all, to help our customers get the very best out of our partnership.

The use of the Octopus to strengthen our brand delivery reflects in part our desire to mirror this invertebrate’s bold characteristics, its intelligence, and uniquely its ability to change in accordance with its environment. To achieve the striking octopus photography deployed across our branding we commissioned award winning photographer Tim Flach to develop a series of highly focused and vivid images. The amazing results are to be deployed across our vehicle fleet, website, and promotional literature.

Octopus photography is by Tim Flach.

Article posted on June 10 2009

This article is tagged with:
octink, felt branding, design, octopus, tim flach